Over the past year, but especially the past few months, my team and I — just like pretty much everyone in an independent niche field — has struggled with how best to keep reaching the friends, colleagues, and clients we’ve worked with for decades. Staying in touch keeps getting trickier in the modern era, with social media platforms collapsing and new ones rising and algorithm-generated feeds leaving everyone frustrated not to see what they’ve signed up to see.
They say everything old is new again, right? So here we are with old-school newsletters you can count on receiving, sort of as if it were 30 years ago, except now with more fancy formatting.
We’re launching with two key newsletters:
Abby’s Yarns News, which is a general email that will go out 1-2 times per month with a very occasional additional email if there’s breaking news. We’ll tell you what we’re working on, what products are coming and going, if there are specials or deals, and we’ll give you discount codes for the online store and partners.
Abby’s Yarns Peru Experiences, 1-2 times monthly to let you know what we’ve got going on here in Peru and how you can join us, in person as well as virtually! From time to time we’ll also invite you to live Q&A and info sessions we’ll host via videoconference.
We have high hopes for our new newsletter system, which allows YOU to choose what you get, and us to feel confident that, well, you’re actually getting it — something we just can’t be sure of anymore with social media and blog and video posts. As we grow, we plan to launch additional focused newsletters we also hope you’ll love.
We’re so glad to have you here with us! Please help us grow by sharing this link, or signing up for the newsletter and forwarding that — you can register at https://abbysyarns.com/webshop/newsletter .
Warmly,
Abby
Cusco Peru
August 2023