I’ve received some terrific comments, in various forms, on my post dealing with the pricing of handspun yarn. I’ve incorporated feedback from these into a revision, now online — just follow the link! But I’m going to take a moment to reply to a few of the comments here.
…you have allowed no time for acquiring the fibres and any preparation before spinning. The costs of production space etc. What is more you have allowed no time for the marketing and distribution time or costs. This includes any advertising, time travelling to outlets, and all the time costs spent on accounting for your business. Unsold stock has a high rent cost. In my experience this is equal to a third of the final price, or 50% more than the amount you have calculated.
This is absolutely true. The example isn’t intended to help someone figure out how to handle all of the retail aspects as well as all the supply chain aspects, but rather simply to give people a starting point for figuring out what their baseline cost is to produce a given handspun yarn, and urge people to consider that it’s unwise to price their wares below their cost, which is something that can plainly be seen happening in many contexts. I find that when a lot of the folks on spinning mailing lists are asking for advice about how to price their yarn, it’s something that they have never considered at all, and where someone else may be asking them to consider selling their goods, without being aware of how labor-intensive handspun yarns can be.
I have revised the original article to explain this more clearly.
I am guessing that if you are charging 5 dollars for a 100 yard skein.. you are talking about singles. I am wondering how you would charge for plied yarn? Takes so much longer.. but does the average yarn consumer recognize that? Or are they just looking at the number of yards?
First, I’m not charging $5 for a 100-yard skein; “about $5” is my baseline cost to produce that skein in the originally-shown scenario (now updated, and featuring a second scenario as well). Baseline cost to produce it could be viewed as the rock-bottom wholesale cost, where if I sell the yarn for less than that, I’m selling it at a loss. About $5 is break-even for production alone; costs of doing business raise that price when we’re talking about bringing it to market. $5 is too cheap for a 100-yard skein produced by a handspinner of even limited skill, in my opinion.
Second, does the average yarn buyer understand the time and skill that goes into handspun yarn production? Probably not, and this is a problem. I firmly believe that when producers of textile goods persist in underpricing them, they allow people to go uninformed about the real value of those goods. I could buy a chair from Target for $19.99, or I could buy one from a master furniture maker for $750. What’s the difference? Both are chairs, right? Should the master furniture maker price her chair at $19.99 because Target can sell chairs for that? Absolutely not; and when someone who’s never seen a chair priced higher than $19.99 looks at the $750 price tag, one of the questions that comes to mind is “Why is it so expensive?” It is then the job of the person selling the handcrafted chair to explain why.
I would never suggest that yarn buyers are only interested in the lowest cost yarns, never interested in true handcrafted quality, simply won’t pay what yarn is worth; but in some cases they may not yet be aware of what those things are worth. That’s okay; I say, don’t price to the lowest common denominator, and be willing to not make a sale if making that sale actually costs you money.
I have to agree with Ian – this is a good start, but for a professional there are many other costs involved. I have a website which involves a lot of maintenance and constant updates, I regularly pay for advertising, I have boxes to pack and ship, I spend time procuring material, I do daily dye pots, and there is constant accounting. I put in well over a 40 hour week – often working 7 days a week to keep my website fresh. I spend a lot of time corresponding with my customers. I do very labor intensive yarns that require a lot of stop and go spinnning. I have energy costs for doing dye pots and spinning out and drying fibers. $10 per hour is barely above minimum wage. I could not live on $5/100yards of yarn produced.
And these are very important things to consider when you’re getting into a business selling your handspun yarn — there are many more costs associated with doing so than simply producing the yarn. Here’s an excerpt from an older post, talking about the hours I try to keep; as you can see, production is actually a small piece of the pie:
For January, leaving aside sick days, I’m figuring on something like this for a division of work:
* Production: 12-24 hours
* Operations: 10-12 hours
* Development: 12-20 hours
Total work hours in a typical week: 32 – 56.
Production is things like dyeing silk, or producing yarn and fiber for sale.
Operations is stuff like packing, shipping, inventory, accounting, routine correspondence.
Development is writing, patterns, product testing, market research, and some correspondence.
Both production and development have strong risks of slopping over into my personal life; in some cases this is acceptable and in other cases, it’s not — but that’s a whole new range of stuff to talk about, best left for another day. For now, suffice it to say I’m figuring a slack week is 30-some-odd hours of work, a busy week maybe as much as 60; with average weeks somewhere in the “around 40 work hours” range. The big tricky issue for me, really, is how to limit time and be focused; I have a tendency to just work nonstop, whatever I’m doing, and that’s what needs controlling most in my life.
I suppose that in my earlier article, I shied away from coming right out and saying this, so here goes:
I believe it’s unethical to pay less than a living wage for handwork. I believe that doing so for textile goods has a long and established history which people simply accept to a much greater degree than they do for other, non-textile goods. And I believe that in large part, this is possible because so many people will sell their textile goods at a loss. It’s my opinion that doing so is not only not a good business practice, but beyond that, actually harmful. Why? Because if you do it, you’re making products available for less than it costs to produce them, contributing to the problem mentioned above where people don’t know the value of a textile good, driving down prices, negatively impacting the market, and exploiting yourself. And that’s just for starters! So really think about your pricing and the market and your impact on it when you get to selling your handmade textile goods, and don’t just let a market of buyers for mass-produced goods talk you into treating yourself like a stereotypical “sweat shop” garment worker.